At Barry’s, I was the powerhouse behind every visual touchpoint across the retail and e-commerce departments. From concept to creation, I designed all graphic assets—delivering bold, high-impact visuals that elevated the brand and drove engagement both in-store and online. My work included seasonal campaigns, apparel graphics, email marketing, web assets, packaging, signage, and more. I collaborated closely with cross-functional teams to ensure cohesive storytelling and a consistent brand identity across all platforms. With a strong eye for trend and detail, I translated creative direction into compelling designs that captured the energy and edge of the Barry’s experience.
